
Trust is a foundational element of relationships and interactions. My decades of working in organisations and relating to people have made me realise that Trust flows out from three aspects of how we relate to people and how we interact with team members and others.
First and foremost is the Integrity of our word. We need to be clear to our own selves that the way others see us is how we ‘honour our word.’ Do we keep it and if we cannot, do we inform about that at the earliest opportunity and be willing to clear up any mess caused?
Second is the aspect of accountability. When we can own up to our own errors of judgement and take responsibility, we start creating an environment where others ‘feel safe’ to do the same.
And finally, is the aspect of transparency which builds credibility and shows others that we are willing to share information honestly, even when it is difficult.
What trust leads to is open communication and ‘risk taking’ initiatives with the potential to transform workplaces to becoming more supportive and innovative.
To showcase, how Trust works, I wish to relate the case of Johnson & Johnson and its Tylenol product crisis of 1982. The company faced a severe crisis when people in Chicago died after taking cyanide-laced capsules of Extra-Strength Tylenol, a top-selling, trusted pain reliever.

While Johnson & Johnson was not responsible for the tampering, it faced intense scrutiny and an immediate threat to the overall J & J brand.

The company made a series of bold decisions, guided by its corporate philosophy, which prioritized customers over all else. It immediately recalled over thirty million bottles of the product costing the company over $100 million. The company maintained open and honest communication with the public, issuing warnings and engaging with the media. This transparency helped rebuild public trust and showed they were prioritizing customer well-being.
By placing consumer trust above profit and acting with integrity, Johnson & Johnson was able to rebuild and even strengthen their brand. In a matter of months, Tylenol regained a significant share of the pain-reliever market, and Johnson & Johnson became known as a company that values trust and ethics.
In a recent ‘Mindset Matters’ podcast, Executive Coach Frank Marinko and I deep dived into the fundamentals of what constitutes Trust and how what constitutes our word becomes so crucial in the matter.
In learning………. Shakti Ghosal





