Wonder if we look, inside our hearts, exactly what
We’d find
Or Maybe we could take a lot of pain away
Yeah
Or maybe we could heal the world today
Yeah
Or maybe, you know, something, I don’t, if you do then
Tell me
Where do we go from here
Where do we go from here
Where do we go from here
Chris Rene, American Singer

A few weeks back I had watched the limited coverage of the national convention of the Chinese Communist Party. Rows and rows of party leaders listening and taking notes as a new leader Mr. Xi Jinping took over China’s leadership. With China’s flagging growth, Mr. Jinping is widely expected to provide his vision of the Chinese economic and living standards growth going forward.
The current UPA Government in India seems to be on its last legs and is frantically trying to reverse the ominous dip in GDP growth rates through desperate reform measures. While the jury is still out on the short-term impact of these “big ticket” reforms, it is obvious that no coalition or party can come back to power without a proven record of economic and consumption growth.
This story repeats in country after country in the developing world. Per capita growth, higher standards of living, endless availability of goods and services seems to be the universal mantra. The flickering images on the LCD panels, the endless sitcoms on myriad channels instigate us to go for that I phone 5. Or a fine dining experience. Or hanker for that newly launched car or luxury home. Our ability to consume, to pander to whims and fancies is seen as our success and growth.
But what happens when the two and a half billion folks from China and India come onto the field and want to play ball? What happens when the Chinese and Indians turn around to ask, “Hey you guys in the west, you followed your own American dream for more than a century. Now it’s our turn.”
Thomas Friedman did allude to this in his best seller ‘The World is Flat” but said it in the context of Globalisation and a world view of a level playing field allowing everyone an equal opportunity. Methinks however that the far more critical issue is the emerging stress on sustainability. The strain on our planet to continue to produce in pace with the exponentially rising consumption. To put it bluntly, mankind is well on course to strip this planet dry. Do see my earlier post “We need a second planet by 2030” in which consequences of mindless growth and consumption have been discussed.
So where do we go from here?

We need a shift in perspective and mindset. The twentieth century dream of conspicuous consumption cannot remain a role model any longer. This needs to be revisited, reviewed, redefined. We need to be able to answer the following.
“What really is personal prosperity, what constitutes our success?”
“Does success necessarily have to come from ownership and self-aggrandizement?”
“Could our hunger for access to better products and services be satiated, not necessarily by owning, but by sharing?”
This of course is easier said than done. We remain conditioned to acquire and own for our psychological security and comfort. This harks back to days of yore when scarcity and competing for scarce resources was the norm. This mindset continues even though access and availability is on a different plane. In our mind, Owning signifies upward mobility and prestige, of having arrived in a brave new world of capitalism. While Sharing is looked down upon as the vestige of a failed experiment called socialism.
Clearly a tectonic shift in perspective is called for. In a different context in “Age of Discontinuity and the Chinese Shi”, I had brought up the aspect of the Shi mindset which eschews the heaviness of resource ownership. Could this be a perspective that may be needed today?
I think of this and wonder who could play a catalysing role. Political leaders? Opinion makers? Media? What could be the trigger for them to buy-in and play such a role?
The good news is that technology and engineering acumen exists to achieve the above shift. Through better public transportation, better residential spaces with higher density, superior services delivery and energy efficiency, better use of public spaces, better reuse of stuff which we tend to throw away etc.The other great opportunity is of more and more “have not” folks gaining access to products and services which till now have been out of their reach.
Could this be the moment when the best tenets of Capitalism and Socialism coalesce and synergise to open up the path to sustainability?
In Learning……… Shakti Ghosal
Acknowledgement: The World is flat A brief history of the twenty-first century: Thomas Friedman, 2005.
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