Sometime back, at a two-day Leadership Development program that I was running for Larsen and Toubro Ltd (a heavy engineering and multi-business conglomerate in India), a participant came to me during one of the breaks and said:
“All these techniques which we are learning seem to be of little value to me. I am faced with a different kind of problem. My boss has a strong controlling impulse. It is usually his way or the highway. It seems to me he believes this mindset is what has helped him reach his current position. So even if I try, there is never a win/win situation for my boss vis a vis me. What should I do?”
@ L & T Workshop
As I stood there listening to him, several thoughts came to mind. I asked him whether he was okay to delve into the issue some more.
We need to start exploring. We need to ask, ‘What is that which our ‘controlling boss’ would really like to control and change?’ And even more important, ‘What is that we ourselves are willing to let go?’ For ‘letting go’ could be the start of getting back in control.
Could we try and meet the ‘control freak’ half away down? For instance, certain relationships and one to one interactions could still be kept under our control. This realization itself can give us a sense of empowerment.
Could we ‘let go’ by avoiding reacting when we are being pushed to accept the controller’s point of view? Acknowledge what we have been told and then explain what we plan to do, why we have decided so and that we are willing to take full responsibility of the outcome.
The above exploration would allow us to create our action steps in the matter, thus elevating our own control of the situation.
‘Becoming a leader’ does not arise from knowing techniques or aping what we see great leaders do as they exercise leadership effectively in varied situations. Leadership and Performance is very little about what we know, it is almost all about how we see. ‘How we see’ comes from our ability to shift our perception through developing a contextual framework for our own selves.
Apollo, son of Zeus and one of the major Olympian deities, is the God of voyages.
The Apollo space program got its name from the image of Apollo riding his chariot across the sun.
It was the sheer audacity of President Kennedy’s speech in September 1962 which launched the Apollo program. A speech in which he declared, “We choose to go to the moon, 240,000 miles away using a giant rocket more than 300 feet tall, the length of this football field, made of new metal alloys, some of which have not yet been invented, capable of standing heat and stresses several times more than have ever been experienced, fitted together with a precision better than the finest watch, carrying all the equipment needed for propulsion, guidance, control, communications, food and survival, on an untried mission, to an unknown celestial body, and then return it safely to earth, re-entering the atmosphere at speeds of over 25,000 miles per hour, causing heat about half that of the temperature of the sun and do all this, and do it right, and do it first before this decade is out–then we must be bold.”
A speech that was made based on US’s first manned space flight a year earlier (Alan Shephard, May 1961). A speech that shifted the goal post from near-earth space fights to a manned flight to the moon within the decade.
It was July 20th 1969 and humanity had come together as one. The Apollo Space program had succeeded in placing Man on the moon. Humanity had finally left its cradle. As a school kid, I accompanied my father to the US Information Services (USIS) center near Mandi House in Delhi. A crowd that milled around was gaping at a full size model of the Lunar Module which had successfully landed on the moon, allowing astronaut Neil Armstrong to step onto the lunar surface and utter those famous words, “ That’s one small step for (a) man, one giant leap for Mankind”. These words, successfully relayed over radio stations all around the world, were uniting Mankind like never before. As a child, I could sense that from the manner strangers were excitedly speaking to each other as they pointed to features of the lunar craft named Eagle. Going to school over the next few days, I recall the exhilarating discussions of my classmates vying with each other about how many newspaper cuttings of the momentous event and the grainy photos they had managed to cut out and paste into their scrapbooks.
The other day, I did a day excursion to NASA’s Kennedy Space Center at Cape Canaveral. For me the trip was a pilgrimage, growing up as I had in the sixties and seventies. When Space travel and Moon landings were what our dreams were made of. When our imaginations were fuelled by the stories of Isaac Asimov, Arthur C. Clarke and Robert Heinlein.
As I stood looking at the full-scale exhibit of the Saturn V Rocket that had powered the Apollo missions as well as the replica of the spacecraft that had successfully carried astronauts to the moon and back more than half a century ago, deep emotions stirred within me.
In the sixties when computing, communication and control systems were so rudimentary, I realised the awesomeness of the belief and effort that not only used brute rocket force to hurtle a spacecraft with astronauts beyond earth’s gravity, it could also deploy fine navigational controls to land the lunar module onto the moon surface and then lift off with the astronauts to dock with the orbiting command module before bringing them back to earth. It was the sheer cowboy-like bravado and risk of a journey into the unknown that had brought up the emotions.
NASA Command & Control center for the Apollo missions
Which brings me to the story of Artemis. In mythology, Artemis, the Goddess of the Moon and daughter of Zeus, is the twin sister of Apollo.
An apt name for Humanity’s next phase of exploring the unknown depths of space. Artemis is all about NASA’s vision to return to the moon after half a century. Artemis would deploy the cutting-edge technological advancements in computing, communications, robotics and materials of this century to not only put men and women on the moon but take them on manned flights to Mars and beyond. The Artemis vision incorporates sustainability, international cooperation and involvement of a plethora of private sub-contractors for developing innovative mission equipment and processes.
The following is an extract from the US Presidential Memorandum on reinvigorating America’s Human Space Exploration program:
“Lead an innovative and sustainable program of exploration with commercial and international partners to enable human expansion across the solar system and to bring back to Earth new knowledge and opportunities. Beginning with missions beyond low-Earth orbit, the United States will lead the return of humans to the Moon for long-term exploration and utilization, followed by human missions to Mars and other destinations.”
The Artemis initiative envisages the use of a powerful Space Launch System, the Orion spacecraft, a lunar space station similar to the International Space Station called the Gateway circling the moon, reusable human landing systems onto the lunar surface as well as a lunar basecamp. An initiative designed to leverage experience, technologies and mindset from Man’s return to the moon in 2024, to eventually make the quantum leap to Mars and beyond.
In the words of NASA Administrator Jim Bridenstine, “Pushing the boundaries of space exploration, science, and technology once again, America is on the verge of exploring more of the Moon than ever before. This new era of lunar exploration is called Artemis. Named after the twin sister of Apollo, she is the Goddess of the Moon, and we are the Artemis Generation.”
Could it be that Man’s destiny to the stars remains inexorably linked to the son and daughter of Zeus?
In Learning…….. Shakti Ghosal
Acknowledgment: ‘The ARTEMIS Plan – NASA’s lunar exploration program overview’, Sept. 2020
It is fascinating to see how technologies originate in response to unmet needs and then go on to transform and impact the world in unfathomable ways.
In this post, I look at two such technology initiatives and then explore how they might evolve and impact us.
The first technology initiative is Germ Pods.
It was early April 2020 and the Covid had just started making initial inroads into India with recorded infections hovering around a couple of thousand. The Government launched an innovative contact tracing and self-assessment mobile App called Aarogya Setu. It became the fastest growing App in the world with more than fifty million downloads in less than two weeks. The App gathered data from positive infection reports on a real time basis and was designed to identify infection hot spots and alert the user about the number of Covid infected people in the vicinity. Government ministries and Indian Airports made it mandatory for all people to register into the App to ensure low risk. Aarogya Setu was subsequently merged with the COWIN portal which was designed to register and update vaccination status at the individual level.
Countries around the world launched similar contact, movement and vaccination status tracing Apps during the pandemic.
As I muse, the import and the transformative potential of the tracing and status app becomes clear. The future would be about a real need to protect and secure the health of oneself and one’s own community. Increasingly, testing for various transmissible diseases, real time tracing and proximity alerts would form the basis of AI based algorithmic analysis to create hierarchies of health risk statuses. In spite of repeated assurances that individual privacy norms would be protected, geographic and digital clusters of such hierarchies would begin to emerge and, in more ways than one, would trample on individual’s privacy and behaviour. These clusters or “Germ pods” would over time become much more than mere health pods. They would morph as digital identifiers of micro-groups displaying differing economic, demographic and social behaviours. Can you imagine what such identifiers would do in the hands of marketing organisations, Government policy makers and politicians?
What thus started off as mere health protecting ‘Germ Pods’ might become somewhat sinister gatekeeping tools allowing individual entry based on constantly tweaked algorithms; they would actually become functionally invisible to folks who do not qualify. Groups would get shielded from public view as well as from one another, as they get into exclusive symbiotic relationships with marketing organisations and the Government. Overall transparency and accountability in a society relating to spreading of resources would take a hit, further exacerbating the ‘have’ and ‘have not’ divide.
My sense is that in the future, the above transformative technology might usher in a societal problem.
The second technology initiative is Personal Learning Clouds.
For some years, I have been engaged in training the next tier Leadership for a large business group in India. While the need for Leadership development programs is acutely felt in today’s VUCA (Volatile, Uncertain, Complex, Ambiguous) environment, the organisation also senses that traditional class room case study-based programs are no longer working to prepare tomorrow’s leaders for the challenges they would face. The training manager thus finds it hard to justify costs relating to such training programs. Last but not the least, the program does not really get ‘owned’ by the participants’ boss and other team members leading to the program learning not getting the needed support for effective application at the workplace.
The pandemic has fast paced the shift of training programs onto Zoom and other digital platforms. My client organisation has started seeing this as a great alternative, cutting down as it does requirements of logistics and physical infrastructure. The participants are able to virtually join in from their work desks or homes with a much shorter lead time.
As I think of the emerging trend, I visualize the birth of ‘Personal Learning Cloud (PLC)’ in today’s rapidly changing and constrained environment. The PLC would be flexible, allowing 24X7 accessibility to learning modules aligned to the need and behaviour of an individual and his team. Over time the PLC would emerge as a networked learning infrastructure. It would not only allow overall lowering of training costs but would facilitate the organisational leadership to offer ‘just in time’ targeted learning experiences for personnel according to his / her role and immediate organisational needs. Finally, the PLC ‘s real time accessibility, relevance and interactive capability would allow the learner’s immediate superior to become an active stakeholder in the process and provide support and accountability.
I sense that over time the PLC would make learning personalized as well as democratized (in terms of access) and would allow organisations a better gauge to measure return on investment and ensure work place application. Something essential to keep the ‘just in time’ PLC based learning relevant in a fast-changing world.
My hope is that in the future, the above is where significant growth and development opportunity would lie.
In learning………. Shakti Ghosal
‘After the Pandemic: What happens next?’ – Document prepared by Ayca Guralp, Instititue of the Future, CA, US.
‘The future of Leadership Development’ – HBR March-April 2019
While doing a course on, ‘Welcome to our post-pandemic future’, the aspect of economic inequality trend jumped out at me. A trend that seems to have accelerated since the onset of the pandemic.
Statistics show that the eight wealthiest people in the world now have as much wealth as the bottom 3.5 billion people combined! Incredible as it seems, that is correct. The combined wealth of this league of extraordinary gentlemen out weighs that of three and a half billion people! It set me thinking. What is that differentiating proposition that creates such a disparity? Is it the intelligence quotient, is it the emotional quotient, a combination of the two or something else?
As I reviewed the behaviour patterns and articulations of these extraordinarily wealthy gentlemen. I could discern a pattern. A common underlying theme behind such incredible wealth creation seemed to be a knack of envisaging a future that seemed impossible, in fact laughable to most folks around. However, these individuals held the belief to hunker down and live into that future, having the doggedness to hang on till they could make it true.
I discovered something else. As the world shifted in terms of technology and mindset, there came a moment when the window of opportunity aligned with the envisaged future and competence set of the individual. Because of the ability to hunker down and hang on, the individual could recognize that ‘clunk’ of the future as it arrived and take appropriate action. This seemed to be true for Bill Gates, Jeff Bezos and Mark Zuckerberg as well as the others on the list.
In the next three to five years, how could we expect to see the growing economic inequality pan out and its impact on the world? One might envisage depressed ‘across the board’ consumer demand and a drag on the global economy. Most of us can recognize the negative potential of a severe long-term drag.
“…….Our Brave New World too seems to be a story of the blue and red pills allowing us a choice of the path we could take.
One road leads us to a virtual utopia. Inhabited by people fully able to realise their creative and innovative potentials. A world where people are uniquely free to follow their passions and creative urges. Where innovations are exploding every other day and unimaginable wealth is getting created. Where products and services are plentiful and available to all. Where being wealthy or not no longer matters. A world that has finally come to realise the socialistic dreams of Karl Marx and Lenin, but in a warped way.
The other way is to the land of dystopia. Of people lacking meaningful work and condemned to exist on the lower rungs of Maslow’s hierarchy. With not a hope in hell of achieving the higher rungs of potential. Of folks condemned to live on a Universal basic income provided by the Governments of the day. Of large sections of society feeling increasingly dispossessed and spiralling down into drugs, gambling, terrorism and similar madness……….”
As I think of the growing inequality of today, I do spot some of the above-mentioned patterns of change. But I remain unsure of a pre-determined outcome. Would the economic disparity continue to grow? If so, what could each one of us do to support folks to more effectively handle the situation?
I sense that over the next few years, the world would need to go through a period of healing, not only emotional healing from the damage and trauma of the pandemic but a movement to restore overall consensus and a more equitable share for all towards livelihood. All of us would need to get involved and ensure that groups who have been disproportionately affected are at the table for coming up with plans and solutions, including young people, and that they have a chance to really have a say in what happens next to ensure a better and safer future in the coming years.
The Pandemic has been with us now for more than one and a half years. A virulent new strain, the Delta variant, is the new weapon unleashed by the wily COVID 19 virus to negate all that the vaccines have been doing. Conspiracy theories abound. We look on helplessly through a tunnel with no apparent light visible at the other end yet.
The West and its much vaunted ideal of human freedom is on the backfoot. As US retreats, Afghanistan has once again proved to be the graveyard of Empires- earlier the British, then the USSR and now Pax Americana. The swiftness of the Taliban takeover has been shocking as they begin the task of taking the country back into the medieval ages.
Almost two decades back, US President Bush had declared, “Engendering democracy across the Middle East ‘must be a focus of American policy’ for decades to come”. Today democracy is sputtering like a flame about to go out, with the failure of the much-vaunted Arab Spring and the Middle East in a far worse situation than previously.
We are into an irreversible global warming era, possibly the most serious climate crisis faced by Mankind. July 2021 was the hottest month ever recorded on the planet. An extreme heat wave in Canada at a searing high of 49.6 deg. C. was a one-thousand-year weather event. Floods ripped through geographically distant countries like Germany and China. Drought stalked others. It is now being widely claimed in scientific circles that the Arctic would soon be devoid of ice with the resultant rise of sea water levels and low-lying areas going under.
The above are glimpses of a frightening and dystopian future we are headed into.
Now here is the other story.
In the last month alone, one billion people have been vaccinated against COVID 19. By the end of this year more than half the people on the planet would have received the vaccine. Truly a stupendous achievement in terms of swiftness of response and effectiveness.
The COVID-19 crisis has led to a veritable explosion of scientific progress in the tinkering of genetic information flow and the formulation of proteins, the ultimate nano machines. Trials are currently being done for protein-based vaccines for diseases ranging from Cancer to HIV.
As we speak, electricity generation from the clean sources of solar, wind, hydro and nuclear has outstripped that from ‘dirty’ coal. Closer home in India, the wind and solar generating capacity has exceeded the milestone of 100GW output. In more and more countries, low carbon economy valuations are rising rapidly. The reason is economic. The average cost of power generation from clean sources is now half that from fossil fuels.
As investors spot a rising opportunity, more money is getting committed to climate investment funds in a day than used to be raised in years a short time back. Three weeks ago, two global asset managers, TPG and Brookfield, closed a combined $12.4 billion in climate investment funds.
Reforestation and conservation funding is taking place in countries as disparate as Indonesia and Bolivia who are supporting equatorial rain forests to United states and Canada who are focusing on wetlands, grasslands and coastal areas and the regeneration of flora and fauna therein.
These are but a few stories of a Utopian future we seem to be headed into.
So which future, whether the Dystopian or the Utopian, would come true?
As Morpheus says to Neo in the Matrix:
“……This is your last chance. After this, there is no turning back. You take the blue pill—the story ends, you…. believe whatever you want to believe. You take the red pill……. and I show you how deep the rabbit hole goes. Remember: all I’m offering is the truth. Nothing more….”
Is our future really like the story of the blue and red pills and the need for us to make a choice of the path?
Or could it be that there is no choice after all? The two futures, dystopian and utopian, would always exist together, like the two sides of a coin. It would all come down to our world view and the context lens we choose to use. If our context was one of dystopia, we would see signals of collapse in every situation we look at. Similarly, if we were to deploy our utopian context, we would notice the signals of renewal and hope all around.
Our story, the shared and evolving narrative that it is, would always contain both dystopia and utopia, both collapse and renewal. It would depend on us which context lens we choose to deploy, which future we would wish to live into.
“What we do makes a difference, and we have to decide what kind of a difference we want to make.” Jane Goodall, English Primatologist & Anthropologist
Acknowledgement: The above piece is inspired by ‘Collapse, Renewal and Rope of History’ written by Angus Hervey, Future Crunch Journal, Aug. 24th 2021
I am sharing here a somewhat longish video on Youtube.
Loved the extremely thought provoking and insightful conversation between Prof. Michael Sandel, author of ‘Tyranny of Merit’ and Yuval Noah Harari, author of best seller ‘Sapiens’.
The conversation covers the following aspects:
What is behind the recent phenomena of the spread of authoritarian popularism and the rise of authoritarian hyper-nationalists?
What has led to the increasing divide between Winners and Losers and the rising socio-economic inequality over the last four decades of Globalisation?
The increasing support for Meritocracy has a dark side. The strain between the hubris amongst Winners versus the resentment amongst those left behind. Unfortunately, the created Inequality of Income and Wealth has in fact led to a much serious issue of inequality of Honour and Esteem. What could be a way forward to decouple this strain?
The study of History has been such that we can very accurately explain WHAT happened but not WHY that something happened.
The urgent need to reconceive and reimagine the mission of social democratic politics of today.
The increasing obsolescence of the classical Nation State model due to the easy movement of Capital, Technology and Labour across the globe. What could be done to prevent the collapse of Nationalism in its true sense?
If one were to accept the core premise of the conversation, it would imply that Meritocracy, which dictates that a few succeed and the balance fail, is not compatible with democracy which is about majority decision making.
A more worrying aspect seems to be loss of political space by left of center parties who have been espousing the cause of the masses but have supported the meritocracy structure in their socio-economic decisions.
As a visiting Professor, I was invited to the Ninth Convocation ceremony of IIM Udaipur yesterday.
While I have attended convocations earlier, this was the first time I was attending one on a virtual platform.
I was pleasantly surprised by how well and seamlessly the ceremony took place with more than 250 participants.
Mrs. Kiran Mazumdar Shaw, Chairman & Managing Director of Biocon Ltd, as the chief guest, delivered an excellent convocation address on the huge business and start-up opportunities that the current pandemic continues to throw up.
The event reminded be of those immortal lines penned and sung by Bob Dylan, so many years back!
The Times They Are A Changing
Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you is worth savin’ And you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’
The Three Horizon methodology was developed by Bill Sharpe to provide a simple framework to envision the future and how to engage in constructive conversations about how to achieve that future, This becomes all the more critical in an environment which is uncertain and complex.
The three Horizons framework, to me, is a powerful reboot tool which we need to keep in our toolbox for an environment that we are currently into.. It allows us to coordinate disruptive innovations and create transformative change which has the best chance to succeed.
As per the methodology, envisioning the future always needs to deal with three horizons at play, which are always there, with the capacity to impact the future.
Y Axis is the dominant thinking or WorldView.
The first horizon ‘H1’ is all about how business is done at present, but there is something in it which is not fit for the future. It thus contains the seed of its own demise over a period of time.
The third horizon ‘H3’ is the future we desire and there do exist green shoots of that today. We would like them to grow and become the predominant way of doing business in future, replacing and improving upon H1.
The second horizon ‘H2’ is the most interesting space as this is where disruptive innovation takes place. Disruption can take many forms. It could be technology fueled like the Electric car, it could be event fueled like the current COVID19 pandemic or it could socially fueled like Occupy. Disruptions usually lead to innovations, new ways of Doing or Being. The opportunity of change actually exists in the space between the crests of H1 and H3.
The key question would be, “How would the disruptive innovation effect the transformation between H1 and H3?” To answer this, we will take the example of the current predominant transportation technology using the Internal Combustion engine. This is a H1 model which has survived over a century with its negative impact of Carbon footprint and Climate Change.
Now let us look at the disruptive innovation of Hybrid Technology. This technology actually is the creation of the old world H1 horizon. The problems of H1 are somewhat reduced in this innovation but remain; they in fact get accentuated by addition of another layer of technology on top of the existing one with suboptimal utilisation of either of them. This is called the “H2-” innovation as it is captured by old dominant structures to extend the life of H1 horizon. Why we are using the word ‘capture’ here is because its innovative energy is not being used to help the H3 horizon to emerge.
In contrast now let us consider the same disruptive innovation technology but now paired with the H3 horizon, to support the emerging future to emerge and help to hasten the decline of H1. It would be the pure Electric car technology of Tesla, which essentially is a transformative exercise of building some kind of a computer on wheels; it is envisaging the future ground up. This is called “H2+”.
For the 3 Horizons Reboot tool to be effective, we need to do an enquiry based on three questions:
What is being born and how could we support it emerge and succeed?
What is dying and how can we help it to let go?
What is being disrupted and how can we harness it as in H2+, not be captured as in H2- ?
Enquiry questions for conversation about how to achieve the future:
H1 Horizon :
What is business as usual, the key characteristics of the prevailing system?
How did we get here, what values, cultures, regulations, events led to this?
Why do we believe it is failing its purpose and no longer a good fit? How fast do we want to see its decline?
Is there anything about the old system that we would wish to retain rather than lose?
What is the future that we would like to bring about, its key characteristics, how it looks like, feels like to be there?
What are the green shoots of that future visible in the present?
Whose ideas and work are the present possibilities built on? What history, values, culture are they embedded upon?
How can the possibilities be scaled and spread?
What are the competing visions of the future being pursued by others? Can we collaborate with them or are these essentially competing visions? If the latter, how do we prevent their vision from derailing ours?
What is being disruptive in terms of technology, social, economic, ecological and cultural aspects? What are the roots of those disruptions? For each of those identified, what would it look like if captured as in H1-? Or harnessed as in H2+? What could be strategically done to ensure it is harnessed?
If you are a disruptive actor viz, Tech. Innovator, social movement etc. what kind of guidance can you set for yourself to ensure that your disruption is harnessed under H3 ( H2+) rather than captured under H1 )H1-)? What allies will you seek, what actions will you take, how will you assess potential offers of collaboration or finance?
As we Reboot and enter a world with a new normal, we need to know that Uncertainty and Unpredictability would be part of that normal.
A great tool to use in under Uncertainty and Unpredictability is the OODA Loop, first articulated by US Colonel John Boyd in the context of air combats. In its simplest form it consists of the four stages of OBSERVE, ORIENT, DECIDE and ACT, looped as under.
OODA Premises :
When circumstances change, we often fail to shift our perspective and instead continue to try to see the world as we feel it should be. We need to shift our “mind models” to make sense of the changing world – in order to deal with the new reality.
As we make specific observations about something, we would experience more uncertainty about another; this is the limitation of our ability to observe reality with precision.( Heisenberg’s Uncertainty Principle).
Closed Systems viz. individuals or organizations that are cut off from the outside and new information would experience increasing mental entropy or disorder ( Second Law of Thermodynamics)
I propose to use an Airline, it could be Indigo, Air India or even Emirates, to showcase the OODA tool.
A more detailed model of the OODA Loop is shown below.
Stage -1 Observe :
We must focus on external parameters and quickly filter out what is important. In this data collection stage we seek and absorb and evaluate all manner and forms of data to gain a more accurate insight.
What shifts in demography, buyer behaviour, traveller behaviour, Regulations and Technology are taking place that might directly affect our airline?
What changes in the environment are taking place that might impact our airline and its business? Now or later on?
What information do we have in terms of : (1) Routing options (2) Capacity deployment (3) Alliance opportunities (4) Marketing strategy (5) Gross revenue, costs and profits.
Mechanics of Observe: As we consider new information based on above questions, our minds move from being closed to becoming an open system. We thus start forming new mind models and gain the ability to “see” the emerging situation differently. We overcome confusion inducing mental entropy of closed systems.
Stage- 2 Orient :
Orient is the heart of the OODA Loop because that’s where our mental models exist, our mental models shape how everything in the OODA Loop works.
So how does one orient oneself in a rapidly changing environment?
We constantly have to do “destructive deduction” i.e. break apart our old paradigms and then do “Creative Induction” by using these old fragments to form new mental concepts that more closely align with what is really happening around us.
In the context of shifting customer profile, buying and travelling behaviours, how do we :
3. In view of shifting customer mindset relating to travel, how do we :
(a) Optimise route network?
(b) Deploy Capacity on routes?
(c) Enter into alliances with other airlines and associated service providers?
(d) Marketing partnerships with hotels, ground transportation, destination services?
4. In view of emergence of new regulatory frameworks,how do we:
(a) Engage with and support Governments and Regulatory authorities for creating worldwide / regional standards for hygiene and operations?
(b) Ensure an overall smooth and consistent customer experience?
Mechanics of Orient: We formulate new approaches using refreshed mental models and paradigms. As we analyze the data collected in the Observe stage, we deep dive into our business’ internal capabilities to assess our current reality.
Stage-3 Decide :
We choose among the various alternatives generated in the Orient stage to move forward with our best hypothesis viz. “possibility” about which mental model(s) will work.
What booking process will we roll out to inspire customer confidence in terms of fairness and transparency in pricing, adherence to regulations and ease of use and refunds?
What Airport Check-in process should we implement which will ensure ease of passenger handling, customer comfort, adherence to safety protocols, improved operational efficiency and aircraft turnaround time?
What routes, frequency and aircraft capacities should we deploy?
What internal resource group do we need to create to work with Governments and Regulators to ensure smooth, consistent and safe customer experience?
What Alliances and Marketing partnerships have we shortlisted?
Mechanics of Decide : As we start deciding on the courses of action, we need to be aware that Success or failure will be based on our competences, our practised experience and the quality of our observations and orientation. For every trip around the OODA loop, new data will be transformed into new information, driving new suggestions, giving us opportunities to modify our decisions and drive subsequent actions.
Stage – 4 Act (Test) :
Why “Test” has been put next to “Act,” is to emphasise that the OODA Loop is not only an execution decision process, but also a learning system; we get to perpetually test our new hypotheses in a shifting world. Action stage is where we find out if our mental models are correct. If they are, we achieve the objective; if they aren’t, then we start the OODA Loop again using our newly observed data and modified models.
Evaluation and reporting of the following parameters:
Revenue and Expense accounting
Interline billing of alliance partner airlines
Proration and fare audit
Loyalty and marketing program effectiveness
Mechanics of Act: . Making a decision and taking action will have an impact on the data you have observed, which drives the information you’ve created and influences the decisions you have made.The loop perpetuates until the opportunity is fully resolved by either completion or disengagement.
How we could use OODA Looping speed ( tempo) to gain competitive advantage:
In an uncertain and volatile environment, mission does not solely end with deploying the OODA loop effectively. It is also about how relevant our organisation ( airline) can remain in comparison to other airlines under constantly shifting parameters.
An organisation should operate at a faster tempo or rhythm than its competitors or, preferably, get inside the competitor’s decision time cycle ( OODA Loop) to gain an advantage.
Analytics: Our Airline system generates a large volume of data at a very high velocity. How could we use Analytics to collate and analyse this data in the subsequent looped Observe (1) and Orient (2) stages ?
How could we synchronise our pre-departure processes like Check-in, flight operations, airport operations, transit services, post travel issues etc.with real time shifts in market conditions and own performance?
How could we do inventory based dynamic pricing upto flight departure to force competitors review their pricing strategy ( Observe & Orient stages)?
Mechanics of Looping Speed ( Tempo)
By continuously collecting, connecting and testing data that is generated the airline would create a data repository for use in any phase of its decision process (Strategic or Tactical). This would also enable an upstream and downstream impact analysis of all decisions.
How can you apply the OODA Loop to your own domain and business? Feel free to reach out to me.
Acknowledgement: The Tao of Boyd: How to Master the OODA LoopByBrett & Kate McKay, May, 2019