The Promise No One Else Enforces


A decade after my executive coaching certification, one idea continues to stay with me: Accountability is rarely about others. It is about the promises we make to ourselves.

Not the corporate version of deadlines, dashboards, and reviews. Something quieter. More personal.

A simple question: Who holds us accountable for the things that truly matter?

The uncomfortable answer: we do.

**

Some time ago, a senior leader — let’s call him Arvind — walked into my office. Highly capable. Well respected. Clearly exhausted.

“I’m working harder than ever,” he said, “but everything feels stuck.”

Experience has taught me that “everything” usually has a centre of gravity.

“What feels most stuck?” I asked.

“My restructuring initiative,” he replied. “Everyone agrees it’s necessary. But it’s just not happening.”

“What’s stopping it?”

“The usual,” he sighed. Quarterly pressures. Reviews. Endless fires. Bad timing.

Logical. Reasonable. Entirely human.

But then I asked him three questions:

“If the Chairman had mandated this with a deadline — would it still be pending?”
“Of course not.”

“If your compensation depended on it?”
“Would have been done already.”

“If your team’s survival required it?”
“ Then, I would have done it yesterday.”

And there it was. The barrier wasn’t capability, clarity, or even time. It was consequence. Nothing happened if he delayed. No penalty. No discomfort. No urgency.

**

“Whose goal is this restructuring?” I asked.

“Mine.”

“Imposed?”

“No.”

“Do you believe in it?”

“Completely.”

“Then what agreement have you made with yourself about it?”

Silence. Then a smile of recognition. “None.”

**

Many of us confuse intention with commitment.

We say:

I should do this
I need to get to that
I’ve been meaning to…

But progress rarely responds to “should.”

“What if,” I suggested, “you treated this not as a project — but as a promise?” Something you either honour or break. Not endlessly postpone.

**

“What’s the next visible action?” I asked.

“Announcing it to my leadership team.”

“When?”

“…Friday.”

“And how would you like me to support your accountability?” That question matters. Accountability imposed feels like control. Accountability invited becomes partnership.

“Ask me next week,” he said. “And challenge me if I haven’t done it.”

**

The following Tuesday he returned, noticeably lighter. “It’s done.”

“What changed?”

“I stopped treating it as something I should do,” he said, “and started treating it as something I had said I would do.”

A small shift. A profound one.

**

The most important commitments in our lives rarely come with external enforcement. No one penalises postponed courage. No dashboard tracks delayed growth. And yet, these commitments shape everything.

Accountability is not a management technique. It is a quiet act of integrity —an agreement between who we are today and who we intend to become.

**

Curious to hear your thoughts: 👉 Where have you seen self-accountability make the biggest difference in leadership or life?

In Musing……… Shakti Ghosal

Trust- A bulwark of relationships


Trust is a foundational element of relationships and interactions. My decades of working   in organisations and relating to people have made me realise that Trust flows out from three aspects of how we relate to people and how we interact with team members and others.

First and foremost is the Integrity of our word. We need to be clear to our own selves that the way others see us is how we ‘honour our word.’ Do we keep it and if we cannot, do we inform about that at the earliest opportunity and be willing to clear up any mess caused?

Second is the aspect of accountability. When we can own up to our own errors of judgement and take responsibility, we start creating an environment where others ‘feel safe’ to do the same.

And finally, is the aspect of transparency which builds credibility and shows others that we are willing to share information honestly, even when it is difficult.

What trust leads to is open communication and ‘risk taking’ initiatives with the potential to transform workplaces to becoming more supportive and innovative.

To showcase, how Trust works, I wish to relate the case of Johnson & Johnson and its Tylenol product crisis of 1982. The company faced a severe crisis when people in Chicago died after taking cyanide-laced capsules of Extra-Strength Tylenol, a top-selling, trusted pain reliever.

While Johnson & Johnson was not responsible for the tampering, it faced intense scrutiny and an immediate threat to the overall J & J brand.

The company made a series of bold decisions, guided by its corporate philosophy, which prioritized customers over all else. It immediately recalled over thirty million bottles of the product costing the company over $100 million. The company maintained open and honest communication with the public, issuing warnings and engaging with the media. This transparency helped rebuild public trust and showed they were prioritizing customer well-being.

 By placing consumer trust above profit and acting with integrity, Johnson & Johnson was able to rebuild and even strengthen their brand. In a matter of months, Tylenol regained a significant share of the pain-reliever market, and Johnson & Johnson became known as a company that values trust and ethics.

In a recent ‘Mindset Matters’ podcast, Executive Coach Frank Marinko and I deep dived into the fundamentals of what constitutes Trust and how what constitutes our word becomes so crucial in the matter.

In learning……….                                                Shakti Ghosal